NOT ONLY discount prices by Finest Linens and Things

By Finest Linens and Things Daily News

Ad Age is out today with a report
suggesting discounters of all stripes -- Wal-Mart, Southwest Airlines and Dell held up as the most prominent examples -- might have put their best days behind them.

Each helped drive several of their weaker competitors out of business, into bankruptcy or into one another's arms. But many of their remaining competitors have learned how to chip away at price gaps while offering something beyond price -- be it style, convenience, quality or service.

"It's tough to compete on price alone," said Ralph Blessing, principal with the consulting firm Arbor Strategy Group in Chicago. "Our surveys show people increasingly are unwilling to sacrifice quality in the shopping experience or in customer service just for the sake of price. They expect you to do both."


By Finest Linens and Things